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Channel: Nick Manning – The Media Leader
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How you can contribute to a better future for advertising

Opinion Is it possible to divert adspend away from media that doesn’t invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares?...

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Truth matters in media planning. How can we get it back?

Opinion Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for...

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Curation and outcomes: Step in the right direction or another false dawn?

Opinion In a questionable open web, there is little evidence yet that ‘curation’ and accountability for ‘outcomes’ are effective and improve transparency. So what needs to change? AI is changing the...

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David and Goliath: How agencies can win the AI battle

Opinion The big platforms continue to grow and brands keep pumping the fruit machine for that ill-defined ‘win’. But agencies can win this match against the giants. YouTube has come to dominate the...

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World of pain? Further evidence that principal media is harming the ad industry

Opinion It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices. “Nurse! He’s out of...

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Lessons from Adolescence: Think big and buy British

Opinion The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note. Adolescence is a British...

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Imagine a new advertising model led by human intelligence

Opinion There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative. Once upon a...

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‘Does Donald Trump approve of my media plan?’ How advertising is getting...

Opinion Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes. Advertising is now one...

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The Year Ahead 2025: TV takes more than three to tango… and a different tune

The Year Ahead 2025 | Opinion We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community. The...

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All I want for Christmas is… everything

Opinion Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes? Dear Santa, Look, I know you’re busy at this time of year, so I’ll keep this brief. Only kidding...

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The future of media agencies: Is long-overdue innovation on its way?

Opinion Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot. Most people in the know would agree that media...

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TRANSFERENCE: A Global Celebration of Tattoo-Inspired Art

From The Art Center of Corpus Christi: “The Art Center of Corpus Christi announces the opening of TRANSFERENCE, a groundbreaking exhibition featuring 80+ pieces from renowned artists across the globe....

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James Tisdale: Reflections

From the Rockport Center of the Arts: “The galleries of Rockport Center for the Arts are set to sizzle this summer, including “Reflections,” by artist James Tisdale, June 17– August 10 in the Jeanie...

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16th Annual Ceramic Showdown: Reimagination

From South Texas College: “The South Texas College Art Department and Library Art Gallery will host the 16th annual ceramics exhibition and event, “South Texas Ceramic Showdown: Reimagination,”...

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Peter Glassford: The Silla Partera and the Accident

From the Laredo Center for the Arts: “Life, like art, is full of accidents that, from a creative perspective, pose connections that are as unexpected as they are stimulating. In the case of Peter...

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Millicent Alvarado: Menagerie

From K Space Contemporary: “Contemporary artist Millicent Alvarado presents Menagerie, a solo exhibition of intricate cut paper and assemblage constructions, opening at K Space Contemporary on June 6...

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Leticia Ernestina Gomez: Prismatic

From K Space Contemporary: “K Space Contemporary proudly presents Prismatic, featuring new works by Leticia Ernestina Gomez in our Starr Gallery. In this exhibition with its barbarous beauty and neon...

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Susie Black: For the Love of Fabric

From the Rockport Center for the Arts: “Art’s greatest hits will be on display this summer at Rockport Center for the Arts (RCA) with two exhibitions featuring work by Rockport Art Festival Master...

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Visions of the West: Highlights from the Lewis Collection

From IMAS: “Visions of the West: Highlights from the Lewis Collection offers a glimpse into the heart of the American West, as seen through the eyes of the artists in the collection of Byron and Keely...

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Lookout: Paintings by Davey Eldridge

From Five Points Museum of Contemporary Art: “Stop in and see the latest exhibit at Five Points Museum of Contemporary Art, “Lookout: Paintings by Davey Eldridge” features a survey of his landscapes...

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